Globalization of identity in 21st-century philosophy of culture

Abstract

The study aims to provide a philosophical and cultural analysis of identity transformation in the context of globalization by examining mechanisms for preserving cultural identity in interactions between the global and the local. Methods. The method of philosophical and cultural synthesis was applied, combining ontological (conditions of existence of identity), axiological (value foundations) and praxeological (practical mechanisms) dimensions of analysis. A comparative analysis of the theoretical concepts of bifurcation bridgeheads, value core, glocalization and cultural hybridization was used. The empirical basis is the Ukrainian experience of sovereignization, language practices and identity transformation in the context of military conflict as a limit situation for testing philosophical models. Results. A model of dynamic stability of identity is substantiated, which solves the postmodern paradox of the impossibility of identity through identification. It is established that identity maintains its integrity through adherence to the value core – a system of fundamental values that can change in form without losing its essence. The mechanisms of interaction between the global and local are revealed through the concept of glocalization, which functions as a dialectical process of selective adaptation. Practical mechanisms for supporting identity are systematized: dual-purpose education (integration and preservation), intercultural dialogue grounded in mutual respect, and the ethics of mutual giving as a philosophical basis for coexistence. Conclusions. Cultural identity in a globalized world can maintain its integrity through dynamic stability – a model that combines a stable value core with flexible adaptation of form. Globalization creates not only threats but also opportunities for cultural creativity, the outcomes of which depend on communities’ ability to manage processes, grounded in a value foundation. Theoretically, the model resolves the aporia between the substantive and procedural understanding of identity. In practice, the results apply to the development of cultural policy, educational strategies, and mechanisms to support cultural diversity. Promising are the studies of post-conflict identity transformation, the impact of artificial intelligence on the value core, and the comparative analysis of non-Western models of glocalization.