Conceptual design of printing products for the representation of V. Gorodetsky's architectural heritage in Cherkasy region

Abstract

The article is devoted to the importance of graphic design to create printing products that encourages a person to visit a specific tourist object. On the example of creating a postcard and other advertising products, which is distributed, will be able to draw attention to the architectural heritage of V. Gorodetsky in Cherkasy region.

Creativity of V. Gorodetsky in the beginning of the twentieth century. In Cherkasy region - a prominent page of development of architecture in Ukraine. To date, many countries are an important task - to attract as many tourists as possible. After all, the constant flow of tourists creates a positive image of the country, and in general tourism brings significant revenues to local and state budgets. Therefore, all countries that have some interesting objects (or architectural monuments, or recreational resources, or other tourist charms) seek to use them with maximum financial benefits. Another way to attract a person to visit a particular tourist object is to create a series of postcards that can attract tourists. To do this, use tools such as the visual language of conceptual design. Visual language is the main way to transmit information used to create a postcard.

The study systematizes printing products and outlines the types and classification of leaflets as one of the common types of printing. The aesthetic level of the object in the context of current design trends is substantiated. With the use of graphic design tools, the designer can choose different methods, techniques and ways. The artistic and aesthetic features of the visual artistic image in postcards and psychological influence on the viewer are investigated.