Axiological dimension of international communication in the context of cultural dialogue

Abstract

The study showed that in a globalized world, the quality of communication with representatives of different cultures affects the life of an individual communicator and society. Today, international communication is associated not only with the exchange of messages and diplomatic protocols, but also with a specific space called “axiological.” In it, alongside information flows, there coexist integral systems of values that are perceived ambiguously by different groups, communities, and ethnicities. The purpose of the study is to conduct a comprehensive analysis of the value foundations of modern international communication and to show how dialogical thinking allows conflicts to be overcome and a qualitatively new form of communication between different peoples to be formed in a single globalized multicultural space. The methodological basis of the study is based on general scientific and special philosophical methods. Thanks to a systematic approach, international communication is understood as a multidimensional axiological space, and structural-functional analysis has revealed the role of value components in the formation of communicative culture. The comparative method helped to compare different cultural paradigms and their value orientations, while axiological analysis helped to identify values as a regulatory factor in international interaction.

The results of the study showed that the globalized world has finally gone beyond the boundaries of purely technical information exchange and has become a place where representatives of different cultures with their specific worldviews can communicate, and their unique cultural values regulate the perspective of relations between them. It has been determined that intercultural conflicts arise not only because of language difficulties, as their nature is much deeper and lies in different perceptions of national identities. The mechanism that transforms differences into conflicts is ethnocentrism, when one's own culture is considered the standard, and all others are deviations from the norm. Then it is precisely these value differences that hinder dialogue between nations and their cultures and become a significant barrier to intercultural communication.

A model of the basic components of communicative culture is presented, demonstrating that the culture of international communication is a complex system of competencies, the acquisition of which will help prevent unnecessary conflicts and contribute to the establishment of constructive dialogue.

It has been established that for dialogue practices to be implemented and become effective, they need to be integrated into the very architecture of international relations. The following measures are recommended to help build a productive dialogue between cultures: the introduction of an axiological expertise institution, adherence to the diplomacy of shared meaning-making, the construction of a horizontal network of cultural dialogues, the digitization of international communication, the choice of long-term partnerships, etc. The conclusions emphasize that it is precisely dialogue practices, which are long-term and based on tolerance and awareness of the intrinsic value of each culture, that are the key to sustainable international cooperation and honest dialogue, even with those whose views on the world order and way of life differ radically from ours.